Every year Amuricans celebrate the super bowl. Although this sentence initially feels like an example given to first graders learning the basics of sentence structure, I am struck by its truth. For reasons that are super obvious, we all get freakin pumped to watch grown men/medically enhanced super humans run fast for 20 seconds, take a 4 minute commercial break, and then repeat untill one group scores more home runs than the other. The running part is cool, but who are we kidding, its the celebration of consumer culture that gets us excited (Disney movie excited not Kim Kardashian Sketchers commercial excited). Lets take a look at some of the fine commercials one could have seen last night.
Now in this desperate plea for help, we see sketchers throwing everything they possibly can at us to make it seem like Kim Kardumbassian is getting the business from muscle man. However she is in fact ending her business relationship with this guy (personal training business that it), because she’s got shoes that will make her boobs, stomach, arms, face, ass, legs, etc so awesome that she no longer needs to commit to her daily routine of rubbing oil all over body, dressing up in the worlds most ineffective workout clothes/most effective stripper clothes and then working out with a professional trainer (but really just not eating anything while covered in oil). I wont go much farther than this, because I think it’s well established that Kardashians are whores of any kind of attention they can get and are only famous because of their publically embarrassing mistakes. So this commercial is nothing special.
This commercial is more sad than anything else. The reason I say this is because I think that Danica Patrick is selling out, and making a fool out of herself in order to sell godaddy.com/.com. Perhaps what I’m saying is actually the uninformed and sexist perspective (maybe this will spark a conversation in the comments box, hint hint) but I feel that insinuating she’s naked and you can see it on godaddy.com is a silly message to send. Is the only reason that Danica is famous because we want to see her naked? Is she famous for this and not because of her impressive driving abilities? Why can’t she just be famous for driving and not because she happens to be good-looking? I understand its likely that she’s popular because she is a woman and beautiful, but I don’t think she would be as popular if she didn’t win and do well in addition. I also understand that perhaps because she is pretending to take her clothes off that some might see this as empowered, however I would like to hope that she wouldn’t need to result to this type of Kardashian bullshitery in order to sell her product. I personally thought it was better when she had other sponsors that were more interested in her winning races than teasing Superbowl fans with her goodies. I understand sex sells, but so does winning. I liked it better when she was simply a good racer, beautiful and a lady.